HURLEY WEAR LTD respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how we collect, use, store, protect, and disclose personal information when you visit hurleywear.org, purchase our women’s clothing, contact us, or otherwise interact with our online store.
Please read this policy carefully to understand how your information may be handled.
For the purposes of applicable data protection legislation, HURLEY WEAR LTD is responsible for the personal information processed through our website and business operations, subject to the circumstances described in this Privacy Policy.
2. Information We May Collect
Depending on how you interact with our website, we may collect different categories of information.
Information You Provide Directly
This may include:
Full name
Billing address
Delivery address
Email address
Telephone number
Order information
Product selections
Customer-service enquiries
Information submitted through website forms
Information you provide when requesting a return, refund, or exchange
Transaction Information
When you place an order, information relating to the transaction may include:
Order number
Products purchased
Order value
Payment status
Refund information
Billing information
Delivery information
Payment card details may be processed by the relevant payment service provider rather than being stored directly by us.
Technical Information
When you visit our website, certain technical information may be collected automatically, depending on the website configuration and technologies in use.
This may include:
IP address
Browser type
Device type
Operating system
General website interaction information
Pages visited
Date and time of website access
Referring website information
Technical identifiers
Communications
If you contact us, we may retain information contained in your communication, including your email address, telephone number, order details, and the contents of your enquiry.
3. How We Collect Information
We may collect information:
When you create or use an account, where available;
When you place an order;
During checkout;
When you contact customer support;
When you submit a form;
When you request a return, refund, or exchange;
When you interact with our website;
Through cookies or similar technologies where applicable;
From service providers involved in operating our website or fulfilling your order.
Where personal information is obtained from another source, we aim to provide appropriate privacy information in accordance with applicable data protection requirements.
4. Why We Use Personal Information
We may use personal information for purposes including:
Processing Orders
We use information necessary to:
Receive and process orders;
Confirm purchases;
Arrange delivery;
Provide order updates;
Process returns and exchanges;
Issue refunds;
Provide customer support.
Customer Service
We may use your information to respond to questions, investigate complaints, assist with orders, and provide after-sales support.
Payments
Transaction-related information may be processed to authorize payments, complete purchases, prevent unauthorized transactions, and process refunds.
Payment processing may involve independent payment service providers.
Website Operation
Technical information may be used to:
Operate the website;
Maintain website functionality;
Diagnose technical problems;
Improve website performance;
Protect website security.
Fraud and Security
We may process information where reasonably necessary to detect, prevent, or investigate fraud, unauthorized activity, abuse, security incidents, or other unlawful activity.
Legal and Regulatory Obligations
We may retain or disclose information where reasonably necessary to comply with legal obligations, regulatory requirements, lawful requests, court orders, or to establish, exercise, or defend legal claims.
Business Administration
We may use relevant information for accounting, record keeping, internal administration, service management, and other legitimate business purposes.
5. Lawful Bases for Processing
Where UK data protection law requires us to identify a lawful basis, we may rely on one or more of the following:
Contract
We may process information where it is necessary to enter into or perform a contract with you, such as processing and delivering an order.
Legal Obligation
We may process information where necessary to comply with a legal or regulatory obligation.
Legitimate Interests
We may process information where necessary for legitimate business interests, provided those interests are not overridden by your rights and freedoms.
Examples may include maintaining website security, preventing fraud, managing customer relationships, and improving our services.
Consent
Where consent is required, we will request it before carrying out the relevant processing.
Where processing is based on consent, you may withdraw that consent at any time, although withdrawal does not affect processing that took place before consent was withdrawn.
UK privacy guidance requires organisations to explain the relevant lawful basis for their processing rather than simply describing how information is collected.
6. Marketing Communications
Where we send promotional communications, we will do so in accordance with applicable marketing and data protection requirements.
Where consent is required, we will obtain appropriate consent before sending marketing communications.
You can generally stop receiving promotional communications by using the unsubscribe option provided in the communication or by contacting us.
Stopping marketing communications does not prevent us from sending essential service messages relating to an existing order or customer-service matter.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support website functionality and improve the shopping experience.
Depending on how the website is configured, these technologies may be used for purposes such as:
Keeping products in your shopping cart;
Remembering preferences;
Supporting website functionality;
Understanding website usage;
Maintaining security;
Measuring website performance;
Supporting marketing activities where applicable.
Non-essential cookies or similar technologies may require consent under applicable law.
For more information, please review our Cookie Policy.
8. Payment Information
Payments made through our website may be handled by third-party payment service providers.
We may receive transaction-related information such as payment status, transaction reference, payment method type, and order information.
Where payment card information is handled by a payment provider, that provider may process the information according to its own privacy documentation and applicable requirements.
We do not ask customers to send complete card numbers, security codes, or other sensitive payment credentials by email.
9. Who We May Share Information With
We may share relevant personal information with service providers where necessary to operate our business and provide services to customers.
Depending on the circumstances, these categories may include:
Payment service providers;
Delivery and courier companies;
Website hosting providers;
E-commerce and technical service providers;
Customer-support service providers;
IT and security providers;
Professional advisers;
Accountants and financial service providers;
Legal or regulatory authorities where legally required.
We aim to limit information shared with third parties to information reasonably necessary for the relevant purpose.
10. Third-Party Service Providers
Some services supporting our website may be operated by independent third-party providers.
These providers may process personal information on our behalf or process information independently according to their own terms and privacy policies.
Examples may include providers supporting payment processing, hosting, website functionality, delivery, security, analytics, or communications.
Where a third party processes information on our behalf, we aim to use appropriate contractual and organizational arrangements as required by applicable law.
11. International Data Transfers
Some service providers we use may operate or process information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps where required by applicable data protection law.
Depending on the circumstances, this may include relying on an applicable adequacy decision or implementing appropriate safeguards for the transfer.
12. How We Protect Personal Information
We take reasonable technical and organizational measures designed to protect personal information against:
Unauthorized access;
Accidental loss;
Misuse;
Unauthorized alteration;
Disclosure;
Destruction.
Security measures may include access controls, appropriate account protections, secure website technologies, service-provider controls, and other measures appropriate to the nature of the information.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
13. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including where necessary to:
Complete transactions;
Provide customer support;
Manage returns and refunds;
Maintain financial and business records;
Meet legal or regulatory requirements;
Resolve disputes;
Prevent fraud;
Establish, exercise, or defend legal claims.
Retention periods may vary depending on the type of information and the reason it is held.
Where a specific retention period is not required, we consider factors such as the nature of the information, the purpose for which it was collected, legal obligations, and legitimate business requirements when determining how long it should be retained.
The ICO recommends that privacy information explain either the applicable retention periods or the criteria used to determine them.
14. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have rights concerning your personal information.
These may include:
The right to request access to your personal information;
The right to request correction of inaccurate information;
The right to request deletion of information in certain circumstances;
The right to request restriction of processing in certain circumstances;
The right to object to certain processing;
The right to data portability where applicable;
The right to withdraw consent where processing is based on consent.
These rights are subject to applicable legal conditions and exceptions.
The ICO identifies access, rectification, erasure, restriction, objection, and portability among the rights that may need to be communicated to individuals.
15. How to Exercise Your Rights
If you would like to exercise a data protection right or ask a question about how your information is handled, please contact:
To help us locate your information and protect against unauthorized requests, we may need to verify your identity before completing certain requests.
16. Right to Object
Where applicable, you have the right to object to certain processing of your personal information.
If you object to processing based on legitimate interests, we will consider the objection in accordance with applicable law.
You may also object to direct marketing, where applicable, and such objections will be respected in accordance with the relevant legal requirements.
The ICO states that the right to object should be clearly brought to an individual’s attention where applicable.
17. Children’s Privacy
Our website is intended for general consumers and is not specifically directed toward children.
We do not knowingly request or intentionally collect personal information from children where doing so would be unlawful.
If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can review the situation.
18. Links to Other Websites
Our website may contain links to third-party websites or services.
Those external websites operate independently from HURLEY WEAR LTD and may have their own privacy policies and terms.
We recommend reviewing the privacy information of any third-party website before providing personal information.
19. Automated Decision-Making
We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals unless permitted by applicable law and accompanied by the required safeguards and information.
Where automated tools are used for security, fraud prevention, website functionality, or similar purposes, their operation may involve processing of technical or transaction-related information.
20. Data Protection Complaints
If you have concerns about how we use your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the issue.
You also have the right to complain to the UK’s data protection supervisory authority.
The relevant supervisory authority in the United Kingdom is:
Information Commissioner’s Office (ICO)
The ICO provides information about data protection rights and how individuals can make a complaint.
The ICO recommends that UK organisations tell individuals about their right to complain to the supervisory authority.
21. Changes to This Privacy Policy
We may update this Privacy Policy when our business activities, website functionality, data processing practices, service providers, or legal requirements change.
The updated version will be published on our website with a revised effective date where appropriate.
We encourage customers to review this page periodically.
Privacy information should be kept under review and updated when new uses of personal information are introduced.
22. Contact Us
If you have questions about this Privacy Policy or how HURLEY WEAR LTD handles personal information, please contact us.
